Experience
- Advised on the development and adoption of a global IP strategy programme for Britvic Soft Drinks plc
- Successfully defending and retaining vulnerable IP rights and market access against aggressive multi-national competitor through negotiation, resulting in global portfolio protection and growth for the client through commercial collaboration and global license of competitors own IPR
- Devising and implementing a grass roots enforcement programme and registration strategy for challenging 3D trade marks for a British multinational automotive company, resulting in adopted best practice for the client across international territories
- Assisted a developing business with clearance, brand & filing strategy and market entry issues associated with both new market growth and significant expansion of product offerings
- Trade dress and 3D trade mark registrations
“I have found Tracy and her team invaluable in offering support and advice when negotiating with some very difficult clients and contracts and, through their common sense and commercial take on matters, have managed to resolve some quite tricky situations.”
Katy Clarke, Client Director, Conran and Partners.
“Tracy is a go-to attorney for any UK trademark matter. Her responsiveness, practicality, and efficiency are unmatched, and she consistently delivers detailed analysis and advice, always aligning with the client’s objectives. With a wealth of experience, Tracy is not only exceptionally intelligent but also highly creative in her problem-solving.”
World Trademark Review 1000, 2025.
