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Gustav Gierlöff

Trade Mark Consultant

Based in Stockholm, Uppsala

Tel: +46 705 613 373

Overview

Gustav is an experienced lawyer specialising in intellectual property law, in particular trade mark protection and prosecution. With a background in both private and public sectors, including roles at the Swedish Intellectual Property Office (PRV) and a leading Swedish law firm, Gustav is well-experienced in IP-related issues and advising clients across a wide range of industries. He is recognised for his sharp analytical skills, proactive approach and commitment to protecting and elevating the value of his clients’ IP assets.

Gustav holds a Master of Laws, and an LL.M. in European Intellectual Property Law, both from Stockholm University.

Gustav works across all aspects of trade mark law, including providing registrability advice, conducting clearance searches and handling prosecution actions related to oppositions and cancellations.

Experience

  • Advised on a significant rebrand for a prominent player in the food and beverage sector
  • Advised on strategical revisions to product packaging designs to mitigate risks of trade mark infringement
  • Contributed on high-profile trade mark proceedings before the Swedish Patent and Market Court (PMD) and the Swedish Patent and Market Court of Appeal (PMÖD)
  • Winner of the 2020 MARQUES Lewis Gaze Memorial award for best trade mark law thesis

Expertise

  • Brand Strategy
  • Designs & Copyright
  • Drafting and Advising on Agreements
  • Due Diligence
  • IP Audits
  • IP for Startups
  • IPR Ownership & Licensing Agreements
  • Infringement Opinions
  • Oppositions and Appeals
  • Portfolio Planning & Management
  • Trade Mark Clearance & Filing Programmes
  • Trade Mark Oppositions
  • Trade Marks
  • Validity and Freedom to Operate

Credentials

  • Master of Laws; LL.M. in European Intellectual Property Law

Education

  • Stockholm University

Insights from Gustav…

EU announces Design Rights reform from 1 May 2025
Gustav Gierlöff 4

EU announces Design Rights reform from 1 May 2025

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Gustav Gierlöff 5